Debenhams, a Britisch retailer, has grown from a single store in London to 168 locations in the UK and Ireland together (It also has 61 franchise stores operating in other countries), worldwide they have 240 stores across 28 countries. The business was started in 1778 by Messrs Flint and Clark in London as a drapers’ store under the name Flint & Clark. In 1813 William Debenham became a partner and the corporate name changed to Clark and Debenham. In 1851 Clement Freebody became a partner so the name changed to Debenham & Freebody. The business was incorporated as Debenhams Limited in 1905. In the UK Debenhams has a top four marketshare in womenswear and menswear it also has a top 10 share in childrenswear.
Products at Debenhams are categorized in the following categories on their website: Women, Beauty, Home & Furniture, Men, Kids, Lingerie, Shoes, Gifts & Toys, Electricals, Designer, Weddings and Blue Cross (Sales). The discounts are put in to groups: Under 30%, 30% – 50%, 50% – 70%, 70% and over, so it is easy to find good sales (of course also the sales are categorized). You will find a mix of own brands, international brands and concessions.
The online shop of Debenhams is a great source for finding good sales, as mentioned in products section. They deliver to 66 countries, so it is suitable for international shopping. The website loads quickly and products can be easily found, although I did not order anything recently from their website, I really like it and check it out regularly (but I also like visiting their stores). What I also like about their online shop is their buying guides, for example they have a table for world shoe sizes and some usefull tips on colors and how to combine them. They even have a hat buying guide for buying the right hat:-) I really like it when shops try to expand their service with articles/blogs like this. It can really help you out making the right choice… much better then having to return the article.
Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Illincic, Betty Jackson, Jonathan Kelsey, Carol Lake, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Jenny Packham, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Lisa Stickley, Yukari Sweeney, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
Debenhams promotes and sells the brand FiveG, a menswears collection made from Fairtrade certified cotton and only available at Debenhams. Next to the economic support this Fairtrade gives to the cotton growers, Debenhams also raises funds for the Steve Redgrave Trust according to their website. However where they state this on their website they give me a link to browse these FiveG and fairtrade products and I only get 3 articles, so I’m not sure if their info is up to date or the link is wrong.
List of all Debenham stores in the UK: Debenham shops
Official website: http://www.debenhams.com